This talk at TypeLab Asia was a behind the scenes look at how I keep this project alive and kicking — everything from what goes into preparing for a documentation trip to why I photograph some signs and not others, and how the archive’s annotation system works to what research underscores its organisation. I gave a tour of the archive’s new website, designed by 3 Sided Coin, and introduced the upcoming India Street Lettering book, being published by Blaft Publications.