Street typography is an unspoken part of any city’s visual identity, and Lucknow is no different. The interplay of local tastes, languages and scripts, and techniques showcased by sign-makers provide a new way to experience familiar neighbourhoods. In an urban landscape where digitally-produced signs are prevalent, Lucknow: Letter by Letter was a first-of-its-kind exhibition in the city that celebrated not only the work of local sign-makers, but also the skill and nuance that makes lettering produced by analog methods special. It shines a spotlight on the patterns and peculiarities, motifs and functional attributes that make Lucknow’s street lettering distinctive.