For the staff at Monotype, Pooja put together a short talk outlining lessons for Indic typeface design that can be drawn from the works of local sign-makers in India. Challenging the conventions established by the Western design canon, she touched upon ideas of stylistic appropriateness, technological limitations and typographic niceties.

Her presentation was complemented with a display of books, zines and other materials about lettering and urban signage from around the world for the group’s perusal.