For over a decade, Pooja Saxena has meticulously documented, annotated and geo-tagged public lettering from around India to create an archive of shared typographic culture.
As of early 2025, India Street Lettering showcases signs from sixteen cities, and in eleven scripts, making it an invaluable resource for studying the limits of experimentation and legibility in local scripts across regions.
Recent sightings
Featured
Stories
Recaps of recent events, deep dives into signs and sign making, and behind-the-scenes of everything that is brewing
In Pursuit of Typographic Cityscapes
A quick look back at a zine-making workshop at the National Institute of Fashion Technology (Bangalore), focused on documenting and sharing street lettering.
India Street Lettering Zines: Tiles
Announcing the first batch of India Street Lettering zines, which are bound by the common thread of using tiles as a material for signage.
Extinct – C. Lal & Sons Dispensing Chemists
When the wooden sign of Delhi’s first 24×7 chemist shop was suddenly covered with a flex sign in late 2017.
New Typewalk
Drift with
Matra Type
As part of the activities happening at Lab59, Pooja led a type walk around the famed Pichola Ghats of Udaipur. Along with the walk participants, she identified noteworthy signs in the neighbourhood with an eye on understanding regional variations in Devanagari letterforms.
Explore more
Exhibitions
At the heart of this project is a vast, always growing archive of sightings that spotlight street lettering from around the country. Enjoy the diversity of letterforms on show, and with the help of filters, follow your own curiosity.
Workshops & Lectures
Collections group signs together so you can study letterforms from specific scripts, see how various types of establishments present themselves, and consider the usage of materials and fabrication techniques.
Map
All photographs are geo-tagged, and the map gives you an opportunity to find typographic patterns within cities and neighbourhoods, or even plan your own type walk.