Pre-order your copy of the India Street Lettering book — coming out in December 2025.
A 200-page hardcover full-colour book showcasing striking public lettering from the country — in paint, in relief, in mosaic, in neon, in wood, you name it.
Recent Sightings
Dispatches from the Field
Recaps of recent events, deep dives into signs and sign making, and peeks behind-the-scenes
Pune Ghost Sign: Leisha & Gluco
Uncovering the mystery of what a ghost sign in Pune’s Budhwar Peth once advertised, with some help from colleagues on Mastodon.
Read Pooja’s interview in the monthly newsletter of the Institute of Mathematical Sciences, where she shares some of her favourite signs from Chennai.
Indian Sign Painting — Essay in BLAG
In a new essay on Better Letter Magazine’s blog, Pooja writes about how looking past the clichés about street lettering in India has changed her ways of seeing and learning from sign painting.
Type Walks
Experience your favourite cities through a typographic lens
Exploring Mandi House with the Instituto Cervantes of New Delhi
In September 2025, Pooja debuted a type walk in Delhi’s Mandi House to complement Instituto Cervantes of New Delhi’s exhibition Tipografía Iberoamericana. The group scrutinised the sans serif signs on the cultural organisations in the neighbourhood, looked closely at tiled lettering on housing and wayfinding, learned more about Indian and foreign scripts on display in this locality, and saw first-hand the work of design greats like Satyajit Ray and Vikas Satwalekar.
What’s Happening
Zines
Since 2023, Pooja has published various zines that bring together the stories, patterns and ideas she has coalesced through her work with India Street Lettering. Printed in small batches locally in Delhi, you can find them in independent bookshops and craft stores.
Exhibitions
Photographs from the collection, as well as the zines based on them, have been the centrepiece of exhibitions that celebrate the typographic culture of Indian cities. The zines have also been featured in exhibitions focused on alternative publishing initiatives.
Workshops & Lectures
The archive is the subject of several public lectures and workshops by Pooja: from establishing the place of street lettering in the design canon to using it as the foundation of typeface design and speculative thought experiments.